What would a Shopify store really cost you?

Free planning tool · checked 2 Sep 2026

Put the whole operating picture in one place: the plan, payments, apps, domain, marketing and setup costs. Then see those chosen costs beside estimated Etsy selling fees.

This is a planning tool, not a switch recommendation. Etsy includes marketplace discovery. A Shopify store gives you more ownership, but you need to bring customers. The planner makes that marketing cost visible instead of silently treating it as zero.

Build your Shopify cost picture

The fields start at zero where only you can know the cost. Zero means “not included”, not “free”.

Store and sales

Where is your business registered? Shopify plan Plan billing Average customer order, including shipping Orders per month Average listed items per Etsy order

Payment setup

How will you take online payments?

Rate usedLoading current rate

Costs beyond the plan

Domain renewal per year Apps and subscriptions per month Marketing budget per month Other monthly store costs One-off theme, design or migration budget

Estimated Shopify running cost$0.00Per month, using every cost you entered

Shopify plan$0.00Current plan price

Payment costs$0.00Per month

Apps, domain, marketing and other$0.00Per month

One-off setup budget$0.00Shown separately, not added to the monthly total

Estimated Etsy direct fees$0.00Per month, before your own business costs

What this counts

The planner uses current Shopify plan and standard domestic Shopify Payments rates for the selected country. It adds any domain, apps, marketing and other monthly costs you enter. If you choose a third-party payment provider, it combines the provider rate you enter with Shopify’s published third-party transaction fee for that plan.

What still needs judgement

Traffic is not a platform fee. Etsy discovery is part of its marketplace; a Shopify store needs an audience, marketing, referrals or repeat buyers. Put a realistic budget in the marketing field rather than assuming it is free.
Different payment types cost differently. International cards, premium cards, currency conversion, taxes, returns and chargebacks can change the actual bill.
Some costs are choices. Shopify includes hosting and free themes, but a custom domain, paid theme, apps, a developer or POS tools can add cost depending on the business.

Use this as a transparent operating-cost estimate, then check your Shopify bill, payment terms and marketing plan before choosing a platform.

Explore Shopify when you are ready

Shopify is one option for sellers who want an independent storefront. Review its current plans and terms before you decide.

Affiliate disclosureHandmade Margin is a Shopify Affiliate and may earn a commission if you start a paid Shopify plan through this link. We are not Shopify, and the link does not change this planner.

See Shopify's current plans

Sources: Etsy’s Fees and Payments Policy; Shopify pricing for the United States, United Kingdom, Canada and Australia; and Shopify’s billing guidance. Platform terms and actual charges control if they differ from this estimate.